Alpha For Enthusiasts

Sony has been aggressively releasing its digital cameras over the past few years and the Alpha series of full frame mirrorless cameras are hot favourites.

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Sony’s portfolio of Alpha mirrorless full frame cameras is confusingly diverse—one for high resolution (Alpha 7R), another for speed (Alpha 9), yet another for high sensitivity (Alpha 7S), and of course, a general purpose ‘jack of all trades’ called Alpha 7. The Alpha 7 III is the third generation of this all-purpose camera.

Design and Build Quality

The Alpha 7 III is built similar to the other Alpha full frame cameras. Subtle differences exist with the Alpha 7 II, especially the AF-ON button replacing the function button and a thicker grip to accommodate the bigger battery. It has a sturdy metal body with a matte finish. The body is made comparatively weather-resistant with special sealing at crucial places. However, it is not completely sealed from the elements and so we wouldn’t suggest that you take the camera out in a downpour. The camera has metal lens mount and tripod receptacle.

Key Features