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The New Soigne

Robb Report Singapore

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February 2021

Meet Adrien Sauvage, a menswear designer making louche suits for modern gentlemen.

- Kareem Rashed

The New Soigne

“CHIC IS DEAD. This is the louche era,” says Adrien Sauvage, whose eponymous brand cuts a suave, swaggering elegance. A former professional basketball player and regular on the London social scene, he launched A Sauvage in 2010 after noticing a lack of sex appeal within menswear’s top tier. “I wouldn’t be wearing what Winston Churchill was wearing,” Sauvage says of the Savile Row firms he frequented.

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