FOR DECADES, TELEVISION CREATORS had a pretty good way of finding out if their show was a hit: They could look at the Nielsen ratings, an imperfect, universal system for measuring viewership. Now that question is a lot more difficult to answer because, according to showrunners and producers, the platforms streaming their work share almost no data with them. Third-party measurement companies are springing up to fill the void, but without input from the platforms, they can't tell the whole story. This means the people who made a show may have little idea how big its audience is and even less of an idea about whether the streamer is happy-right up until the moment the show is renewed or canceled.
In a series of anonymous interviews, showrunners opened up about how it feels when your show's fate is a black box. (The platforms themselves declined to comment on their data-sharing practices.) To some people, it's liberating: They think tracking viewership isn't a showrunner's job anyway, and there was never a time when Hollywood decisions felt anything but arbitrary.
But to others, the data void adds an extra dose of anxiety-how are you supposed to negotiate without the numbers to back it up?
1 CREATOR OF A CANCELED NETFLIX ANIMATED KIDS' SHOW
THEIR MIND-SET WAS It's not about the number of people watching it. The thing we really need is for people to subscribe to the service, so ideally the thing that you make would bring in somebody who wouldn't have otherwise paid for Netflix. I thought, Well, that's cool! There's not very much stuff that's like the stuff that I make.
Esta historia es de la edición July 04 - 17, 2022 de New York magazine.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición July 04 - 17, 2022 de New York magazine.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
Unmasking Diddy
The rap mogul shook off decades of rumored bad behavior with wholesome PR revamps. Now the allegations against him are his legacy.
Staging Sufjan
How playwright Jackie Sibblies Drury turned a classic indie-rock album into a Justin Peck-choreographed dance piece that's now Broadway bound.
Justin Kuritzkes Serves an Ace
With his first movie script for the erotic tennis drama Challengers, he has gone from struggling playwright to in-demand screenwriter.
To Brooklyn, by Way of Paris and Rome
A whirlwind week with Dior creative director Maria Grazia Chiuri as she stages the brand's first New York runway show in a decade.
A Burlesque Family at Home
Showbiz couple Angie Pontani and Brian Newman’s high-spirited Marine Park house.
A Bistro With Shish Barak
Huda impressively balances its many influences.
THE 'DEBATE ME BRO
Mehdi Hasan's aggressive interviewing style landed him a Sunday show on MSNBC. Until he started talking about Palestine.
THE MAN WHO GOSSIPED TOO MUCH
For almost two decades, JOHN NELSON anonymously published blind items skewering the Hollywood elite on the blog CRAZY DAYS AND NIGHTS. Then his identity was revealed in the midst of a messy affair.
TODD BLANCHE IS A SURPRISINGLY COMPETENT LAWYER. AND HE'S ON TRACK TO KEEP HIS CLIENT OUT OF JAIL UNTIL THE ELECTION. IN DEFENSE OF TRUMP
TODD BLANCHE WAS looking for his man. Or it could be a woman, but probably not.
Self: Emma Alpern
In Outer Space Why do so many women believe their bodies are controlled by the moon?