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Just Because A Thing Sounds Good In Theory Doesn't Mean That It's Necessary

August Man SG

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Issue 200

Sometimes, it’s only right that the why’ trumps the what’.

- INDRAN PARAMASIVAM

Just Because A Thing Sounds Good In Theory Doesn't Mean That It's Necessary

FOLK WISDOM, by definition, isn’t conclusively ironclad. The proof is in the handy somewhat truisms humankind has long been socialised into accepting as gospel, the most unwittingly misleading of which, for me, is “Necessity is the mother of invention”. It’s true but not true; it paints a picture, but it doesn’t bulletproof it from tampering by placing it in a glass-fronted frame. What I’m crescendoing towards is this: We the people do not and will not need a country/country-tinged/country-chased/ country-anything album by the great and esteemed Beyoncé Knowles-Carter.

MÁS HISTORIAS DE August Man SG

August Man SG

NAUGHTY OR NICE

Forget Santa's list. At AUGUSTMAN, we only keep one: the guest list. And while we won't dictate your weekend shenanigans, we'll make sure you look exceptional doing it.

time to read

2 mins

Issue 220 (December 2025)

August Man SG

August Man SG

Faith In The Beat

FROM LONDON'S KALEIDOSCOPIC HUM TO THE SUN-BLEACHED SANCTUARIES OF IBIZA AND BALI, BRITISH DJ-PRODUCER PIPPI CIEZ HAS TURNED RHYTHM INTO RITUAL. A DISCIPLE OF SOUL AND SOUND, HE SPEAKS OF DRUMS AS DIVINE, RISK AS FUNDAMENTAL, AND MUSIC AS THE OLDEST PRAYER HE KNOWS.

time to read

4 mins

Issue 220 (December 2025)

August Man SG

August Man SG

YOU GOTTA LET KIT BE KIT

MOST OF US KNOW Kit Harington as the King in the North. It was so much so that I almost called him Jon during our interview.

time to read

4 mins

Issue 220 (December 2025)

August Man SG

August Man SG

Whisky Goes Couture

Magic happens when Olivier Rousteing and Dr Emma Walker of Johnnie Walker come together. The trick reveals itself in The Couture Blend, the second expression from their collaboration.

time to read

2 mins

Issue 220 (December 2025)

August Man SG

August Man SG

Champions Of The Night

THEY KEEP THE CITY'S PULSE ALIVE LONG AFTER THE SUN SLIPS UNDER THE HORIZON - THE BARTENDERS, GUARDIANS, HOSTS, AND DREAM-WEAVERS WHO TURN EVERY NIGHT OUT INTO A STORY WORTH RETELLING. IN DECEMBER'S FINAL FLARE, WE HONOUR THE PEOPLE WHO MAKE SINGAPORE'S NOCTURNAL MAGIC POSSIBLE.

time to read

2 mins

Issue 220 (December 2025)

August Man SG

August Man SG

HARMONY OF THOUGHT AND WORD AND DEED

Rado's partnership with Korean superstar Ji Chang-wook meets all the requirements of brand ambassadorship: glitz, glamour and congruity.

time to read

3 mins

Issue 220 (December 2025)

August Man SG

August Man SG

FROM THE TRENCHES OF THE GOOD FIGHT

LOCAL INTERIOR BUILD FIRM NGEE KOON'S FOUNDER OLIVER GOH REMINDS US THAT LIFE IS ABOUT THE GOOD WORK THAT WE DO, AND CHERISHING ALL THE THINGS THAT MONEY CAN'T BUY.

time to read

5 mins

Issue 220 (December 2025)

August Man SG

August Man SG

The House That Remembers Us

As the House of Tan Yeok Nee begins its next chapter as a cultural and community landmark, descendant and artist-in-residence Tan Ngiap Heng traces the threads that bind past to present.

time to read

3 mins

Issue 220 (December 2025)

August Man SG

August Man SG

THE WATCH WITH THE GOLDEN MANDATE

This is equal parts watch article and written adulation of high art. It is my honour to write about the masterpiece that is the Montblanc Star Legacy Suspended Exo Tourbillon Château de Versailles Limited Edition.

time to read

4 mins

Issue 220 (December 2025)

August Man SG

August Man SG

Travelling Through Time

One of Patek Philippe's oldest models has an oft-repeated myth, and a new look befitting its age.

time to read

3 mins

Issue 220 (December 2025)

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