KAYLA ITSINES IS ALL SET TO SMASH 2019 – AND WANTS YOU TO DO THE SAME. HERE, THE PERSONAL TRAINER-TURNED-MULTIMILLIONAIRE- FITNESS-FORCE OPENS UP ABOUT HEALTH CHALLENGES, WEDDING PLANS AND WHY SHE WON’T FOLLOW ANYONE ELSE’S WORKOUTS
Beige soup lined up in food containers; smiling elderly people; babies in the bath … Sounds like an older relative’s enthusiastic pic contribution to the family WhatsApp group, right? But no. You’ll find these snaps on Kayla Itsines’ Instagram. Not the one the fitness superstar uses to showcase her business and connect with her 10-million-plus followers, but her private account (audience: 216).
This impression couldn’t be further from the one I get watching the 27-year-old shoot her third Women’s Health cover. With her mercilessly high pony, rippling midsection and muscular legs, she looks part samurai warrior, part Amazonian queen. Watch that woman hold a deep lunge, mid-air in a square frame for so long you’re almost wincing, and it’s difficult to imagine her being so, well, ordinary really.
But if Kayla’s physicality is impressive, it pales in comparison to the success of her fitness business. With more than 30 million downloads, her workout app Sweat is the highest-grossing in Apple’s fitness and health category and is expected to have brought Kayla and her business partner/fiance Tobi Pearce some $100 million in 2018. She’s now a regular on Aussie rich lists and a recipient of multiple international plaudits. Time magazine named her one of its top 25 most influential people online; Forbes one of its top 10 fitness influencers. Midway through having her make-up applied for today’s shoot, she learns that Sweat has won an e-commerce award at the Business South Australia 2018 Export Awards.
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