Secrets Of Successful Studio Owners

Whether you hope to someday own a mini empire of studios bearing your name, or just want to make your business more profitable, you’ll benefit from these winning strategies.

- Anne Marie O'Connor

In 1989, Zayna Gold opened boston body pilates with “ no money and no business experience,” she recalls. “But I had a passion for Pilates and a desire to create a community that was inclusive and positive for everyone.” Almost 30 years later, she credits that passion for her success, which includes the two Boston area studios she co-owns with her husband Clark Elefteriadis and the three studios that are licensees.

“Owning a Pilates studio, or multiple studios, is not always fun or stress-free,” Gold points out. “In fact, it can be very challenging, financially and in many other ways. But creating a community of clients and teachers who have the same obsession with all things Pilates has kept me going through the ups and downs.”

So what are the key factors for going from start-up to Pilates stardom? Read on as owners share the secrets to their success.

#1 SHOW OFF YOUR LOVE OF TEACHING EVERY DAY.

“My passion for teaching movement is the foundation of my brand,” says Erika Bloom, the owner of six eponymous studios in New York City, East Hampton and Water Mill, NY; Greenwich, CT; Turks and Caicos; and Los Angeles. “I focus on continually learning, seeing each client as a unique being and creating customized programs that facilitate real change.”

“If you have a passion for teaching, you have a leg up,” agrees Holly Furgason, owner of Blue Sparrow Pilates, with locations in San Francisco and Oakland, CA. “Students can see and feel the passion you bring to your craft. I have seen many teachers come and go through my studio, and the ones who really shine and build a loyal following are the ones who obviously love what they do.”

“Your positive energy will create the atmosphere that clients and teachers want to be a part of,” adds Gold.