Split Decision

In an exclusive flex interview, Phil Heath explains the end of his association with gifted nutrition.

- James Riley

Q What was your motivation for starting Gifted Nutrition?

PHIL HEATH: I was ready to start building my personal brand, what I envisioned as an elite health, wellness, and fitness brand to offer customers solid products that have been tested for superior quality and taste.

Q In general, your Mr. O predecessors started their lines of products after they retired. Why not wait?

That’s true—it would’ve been a lot easier to work for another company while I’m still competing, but I wanted to take on the challenge of creating my own company. I have a business degree, and I know that starting any new business venture is extremely risky, but it’s a move I was ready to make. In hindsight, there might be some wisdom in waiting until retirement, when I could dedicate all my time to overseeing all aspects of the venture. What can I say? Some lessons you learn inexpensively, while others, unfortunately, can be very expensive.

Q What are some of the things you learned in launching Gifted Nutrition?

It takes a lot to launch a supplement line! I learned how the sports-nutrition industry works—from operations and financial breakdowns to product SKUs and marketing. I also learned that it is extremely difficult to create a supplement company in this oversaturated market and that, in terms of success or failure, teamwork is a must in every aspect.

Q Why did you decide to leave the company you started?