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The Insider's Guide To Supplements
Better Nutrition
|September 2018
Six factors to consider when shopping for supplements, and the most important certifications to seek out on product labels

Kathy and Victor, a Los Angeles-based couple in their 60s, had their share of health issues. She’d undergone multiple surgeries to fix a defective bladder mesh, which left her with chronic fatigue and urinary tract infections. And he was dealing with type 2 diabetes and poor liver health from a hepatitis C infection. They took prescription medications, and while they were both getting by in life, they knew they could feel better. This is what led them to explore natural healing options, particularly supplements. But they had a lot of questions—more questions than answers.
Here’s where Kathy and Victor’s story becomes relatable to most everyone who takes supplements. Fifty, 40, even 30 years ago, buying supplements was less complicated. Choices were limited and often centered on multivitamins, some herbs and other nutrients, and single vitamins. Today, the supplement market is buzzing with options. And it’s not just the number of products available, but also the ingredients used in formulas—and the companies making them—that separate good from great supplements. Here are some suggestions to help you navigate the supplement aisle and find the best quality products to suit your needs.
1 If It Sounds Too Good to Be True, It Probably Is
This seems like a no-brainer, but marketing claims can be deceptive. “If a supplement claims that it should do something that you know requires more than a pill, be wary,” says Ashley Koff, RD, author and creator of Ashley Koff Approved and the Better Nutrition Program (ashleykoffapproved.com). “The front of the package is like an online dating profile—they are trying to woo you with all of their best attributes. Turn it over to see what they aren’t saying on the front.”
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