"HOLLYWOOD GETS TO DECIDE what heroes look like, and they never look like us," Eva Longoria says. That's why telling the story of Richard Montañez, the Frito-Lay janitor who claims to have invented Flamin' Hot Cheetos-the subject of her directorial feature film debut, Flamin' Hot-was so appealing. "I looked at Richard and I was like, 'Oh my gosh, this would be a great opportunity to create a hero who looks like my dad, who looks like my uncle, who sounds like my family."
The film, released on Hulu and Disney+ in June, was a hit-Searchlight Pictures reported it was the most-watched streaming premiere in its history. It did what Longoria knew it would: connect with people, many of them Latino, who were seeking a heartfelt, redeeming story about a working-class family. "I think, 'Wow, I'm so humble and grateful, but then I balance that with thinking, 'Fuck yeah!" Longoria says. "And (a) I knew I could do this, (b) this is exactly the movie I pitched and the vision I had, and (c) of course we're having success. I'm blown away, but at the same time I'm like, No, you expected the success, you manifested it, you dreamed it-now own it!"
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