THE STRONG LINK

It is imperative to redo your OTT technology infrastructure every couple of years, says Gourav Rakshit, COO, Digital Ventures, Viacom 18.

- ANISHA GAKHAR

He started his career as a marketing professional—a conventional marketing role at Nestle in its FMCG division. From once, being largely on the buyer side of media, to being the COO of Digital Ventures at Viacom 18, Gourav Rakshit, moved to curating and publishing media. He joined Viacom18 in May, last year. The first two avatars of Voot as a digital business vertical of Viacom 18, were more around proof of concepts. It was oriented to occupy digital space, giving consumers a digital option and getting it out as soon as possible and making a mark.

“As I moved from Nestle, I continued in consumer-facing roles but increasingly on the tech side. I was consulting at Apple and few other firms in the US. I came back to India and joined Shaadi.com as the CEO. So, I have been at the internet tech space for a long time—say, early 2000,” said Rakshit.