NEW AT CABSAT 2021

CABSAT is back with ground-breaking media and entertainment insights

- ANISHA GAKHAR

The region’s leading media, entertainment and technology event, CABSAT, is back with its big-bang 27th edition—instigating a prime time to learn and brainstorm about concepts like applied AI in broadcasting and satellite, 5G in media, incredible production technologies and industry stakeholder perspectives.

Technology saved 2020. As the world came to a staggering halt, cinemas shut doors and people stayed home. Result? The boom of online streaming. At the same time, Hope Probe swung into orbit around Mars in a triumph for the Arab world’s first interplanetary mission. How will technology’s glorious triumphs continue in the next decade? Will the insatiable appetite for consuming online content continue? How are brands looking at their TV and OTT buying strategy? In what ways will production and traditional media keep pace? CABSAT returns to kick-start the conversation and kick off business in the broadcast, media and entertainment sector for 2021 and beyond.

The Middle East is one of the most attractive regions for the M&E industry. According to Mordor Intelligence, its M&E market is expected to grow at a CAGR of approximately 12.79% over the forecast period (2021 - 2026). The Middle Eastern market was valued at US$ 35.11 billion in 2020 and is expected to reach US$ 69.83 billion by 2026. The PwC Global Outlook Report states that top five of the world’s best-performing entertainment and media consumer markets are in the MEASA region. The top five performing markets are India (CAGR 8.8%), Nigeria (CAGR 8.6%), Philippines (CAGR 5.8%), Saudi Arabia (CAGR 5.4%) and Pakistan (CAGR 5.4%), for a forecasted period of 2019 - 2024.