Levelling The Bar

The question of what to drink when you’re not having a drink just got easier.

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A soda and lime? A concoction of fruit juices? For the most part, the question of what to drink when you’re not drinking alcohol can be pretty uninspiring when you get to the bar. But former creative strategist Ben Branson is doing his bit to change that with Seedlip, the world’s first non-alcoholic distilled spirit.

“If you’re not drinking alcohol for whatever reason, the options are poor,” he says. “It’s fruity, sweet or standard, rather than grown-up and great-tasting.”