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![WE KNOW LESS THAN WE THINK](https://reseuro.magzter.com/100x125/articles/8754/675995/60c6f638b71a9/crp_WE-KNOW-LESS-THAN-WE-THINK.jpg)
WE KNOW LESS THAN WE THINK
And that’s a good thing! The greatest lesson from the pandemic is this: Possibilities are endless.
![Brain coaching – Maximize Your Mind](https://reseuro.magzter.com/100x125/articles/8754/657942/60a3805d732b6/crp_Jim-Kwik-Brain-coaching-Kwik-Learning-Speed-reading-Memory-improvement-Brain-performance.jpg)
Brain coaching – Maximize Your Mind
Stress. Distractions. Constant change. The past year has drained our brains—and now it’s time to regain our sharpness. World-renowned brain coach Jim Kwik shows you how.
![The Unexpected Upside of a Crisis](https://reseuro.magzter.com/100x125/articles/8754/657942/60a3997f1396e/crp_John-Berkowitz-Movoto-OJO-Labs-Online-platform-Online-real-estate-brokerage-Problem-Solvers-Podcasts.jpg)
The Unexpected Upside of a Crisis
The pandemic seemed to be tanking the biggest deal of John Berkowitz’s career. Then he learned how to harness the chaos.
![READY FOR A BIG RETURN](https://reseuro.magzter.com/100x125/articles/8754/675995/60c6f4d9e12d6/crp_READY-FOR-A-BIG-RETURN.jpg)
READY FOR A BIG RETURN
The end of the pandemic is in sight, and many franchises are anticipating an explosion in business. Leaders at four franchises share how their brands are working overtime to prepare for the rush and win back coveted business.
![ONE RESTAURANT, EIGHT BRANDS](https://reseuro.magzter.com/100x125/articles/8754/675995/60c6f3996de9f/crp_ONE-RESTAURANT-EIGHT-BRANDS.jpg)
ONE RESTAURANT, EIGHT BRANDS
To boost sales during the pandemic, the founders of Dog Haus flooded the delivery apps with virtual restaurants that operate out of existing franchise kitchens. They’ve been so valuable that they’re now here to stay.
![MAKING BIG CHANGES IN TIMES OF BIG CHANGE (OR WHY AMAZON CREATED THE KINDLE)](https://reseuro.magzter.com/100x125/articles/8754/675995/60c6e63231b06/crp_MAKING-BIG-CHANGES-IN-TIMES-OF-BIG-CHANGE-OR-WHY-AMAZON-CREATED-THE-KINDLE.jpg)
MAKING BIG CHANGES IN TIMES OF BIG CHANGE (OR WHY AMAZON CREATED THE KINDLE)
Entrepreneurs are defined by how they adapt during crises. In this exclusive excerpt from their book Working Backwards, longtime Amazon execs Colin Bryar and Bill Carr reveal how the company dealt with massive disruption…and transformed itself as a result.
![THE TIME FOR REINVENTION IS NOW](https://reseuro.magzter.com/100x125/articles/8754/675995/60c6e40dc7ef6/crp_THE-TIME-FOR-REINVENTION-IS-NOW.jpg)
THE TIME FOR REINVENTION IS NOW
Our world has changed. As people—and as entrepreneurs—we should change, too. Follow these three steps to find new opportunities and capture them with success.
![HOW TO TAKE DOWN GOLIATH](https://reseuro.magzter.com/100x125/articles/8754/675995/60c6e361b453a/crp_HOW-TO-TAKE-DOWN-GOLIATH.jpg)
HOW TO TAKE DOWN GOLIATH
The biggest companies can still be taken down by the smallest startups. Here are four strategies disruptors use to fight their way up.
![THE RISE OF THE SMART BOARD](https://reseuro.magzter.com/100x125/articles/8754/675995/60c6e7d42068f/crp_THE-RISE-OF-THE-SMART-BOARD.jpg)
THE RISE OF THE SMART BOARD
Miss having in-person meetings in front of whiteboards? Now you can replicate them remotely.
![THIS YEAR WILL BE GREAT. REALLY](https://reseuro.magzter.com/100x125/articles/8754/675995/60c6f2acf2d46/crp_THIS-YEAR-WILL-BE-GREAT-REALLY.jpg)
THIS YEAR WILL BE GREAT. REALLY
After months of forced closures and record-high unemployment in 2020, the U.S. is ready for an economic recovery—and the franchise industry is uniquely positioned to lead the charge.
![Rebecca Minkoff – To Hell in a Handbag](https://reseuro.magzter.com/100x125/articles/8754/657942/60a378e65f4b9/crp_Rebecca-Minkoff-Morning-After-Bag-Female-Founder-Collective-Luxury-fashion-brand.jpg)
Rebecca Minkoff – To Hell in a Handbag
Rebecca Minkoff’s luxury fashion brand cratered in the pandemic. But she’s been at the bottom before, and she knows the way back up: You have to be fearless.
![Working (and Napping) Across Time Zones](https://reseuro.magzter.com/100x125/articles/8754/657942/60a37bfe79853/crp_Working-and-Napping-Across-Time-Zones.jpg)
Working (and Napping) Across Time Zones
Bearaby makes weighted blankets to help its customers sleep better. To help its employees at all hours, the company embraces a flexible schedule that celebrates snoozing.
![A Small Part OF A Small Business Can Be A Big Idea](https://reseuro.magzter.com/100x125/articles/8754/657942/60a3942ded43c/crp_Tan-Tan-Vietnamese-hoisin-sauce-Entrepreneurs-Lisa-Tran-Partnerships-Business-Manufacturing-partners.jpg)
A Small Part OF A Small Business Can Be A Big Idea
Lisa Tran’s parents (right) escaped a Communist regime and built a small restaurant in America. Now she wants to reinvent it by building a business based solely on their sauces. Her mom thinks she’s crazy—and maybe she is. But some of the greatest brands were built in much the same way.
![More Is More](https://reseuro.magzter.com/100x125/articles/8754/657942/60a398249a3e2/crp_More-Is-More.jpg)
More Is More
Why do many franchise systems prefer working with multi-unit operators? We dig into four different companies—learning why they recruit franchisees the way they do, and what life is like for someone who owns multiple units.
![The Recipe for Success: Strategy and Flexibility](https://reseuro.magzter.com/100x125/articles/8754/657942/60a3954747ae0/crp_The-Recipe-for-Success-Strategy-and-Flexibility.jpg)
The Recipe for Success: Strategy and Flexibility
A year after opening his first Curry Up Now, Pritesh Benjamin knows one thing about business ownership: You’ve got to be ready for anything.
![Stop Selling to Gen Z](https://reseuro.magzter.com/100x125/articles/8754/657942/60a37ded32f7e/crp_Stop-Selling-to-Gen-Z.jpg)
Stop Selling to Gen Z
Traditional marketing doesn’t work on this discerning, coveted demo. If you can’t sell to them? Join them.
![THE SURPRISING IMPORTANCE OF A COCKTAIL TO GO](https://reseuro.magzter.com/100x125/articles/8754/657942/60a38223cb6b3/crp_THE-SURPRISING-IMPORTANCE-OF-A-COCKTAIL-TO-GO.jpg)
THE SURPRISING IMPORTANCE OF A COCKTAIL TO GO
This is the story of how complicated it is to change a simple law—and the large role entrepreneurs can play.
![Run a Company…or Work for One?](https://reseuro.magzter.com/100x125/articles/8754/657942/60a39a3ca8142/crp_Run-a-Companyor-Work-for-One.jpg)
Run a Company…or Work for One?
You may own a business, but what happens when you get a great job offer from someone else? Here’s how to decide your next move.
![Staying Ahead of Change](https://reseuro.magzter.com/100x125/articles/8754/639472/6077da303fcf8/crp_Yousuf-Ali-My-Eyelab-franchisee-Entrepreneurs-Partnerships-Business-Manufacturing-partners.jpg)
Staying Ahead of Change
Yousuf Ali had a successful career in marketing until he failed to embrace new technologies. Now, as a My Eyelab franchisee, embracing forward-thinking capabilities is the key to his success.
![Ready For A Big Return](https://reseuro.magzter.com/100x125/articles/8754/639472/6077e59c505d9/crp_Dogtopia-Pandemic-Franchises-Brands-Entrepreneurs-Marketing-Brand-awareness.jpg)
Ready For A Big Return
The end of the pandemic is in sight, and many franchises are anticipating an explosion in business. Leaders at four franchises share how their brands are working overtime to prepare for the rush and win back coveted business.
![Think Like a Disruptor](https://reseuro.magzter.com/100x125/articles/8754/639472/6077db8c9b587/crp_Entrepreneurs-Partnerships-Business-Manufacturing-partners.jpg)
Think Like a Disruptor
If you want to shake things up, you must have a mindset that’s different from everyone else’s. Here are three ways to reshape your thinking.
![Managing Mental Illness Can Be a Team Effort](https://reseuro.magzter.com/100x125/articles/8754/639472/6077d5d210799/crp_Bipolar-disorder-Depression-Chihuly-Over-Venice-Chihuly-Studio-Mental-Illness-Mental-health.jpg)
Managing Mental Illness Can Be a Team Effort
Like so many people—and so many entrepreneurs— my husband and business partner struggles with his mental health. I’m speaking up so others know: With the right understanding, life and business can still be good.
![His Worst Five Years Were His Life's Best Gift](https://reseuro.magzter.com/100x125/articles/8754/639472/6077d4852c047/crp_Max-Brenner-Oded-Brenner-Strauss-Group-Chocolate-Blue-Stripes-Cocoa.jpg)
His Worst Five Years Were His Life's Best Gift
What is it like to build a hit business and then lose all control? The founder of Max Brenner: Chocolate by the Bald Man has a lot to say about that.
![Can Creativity Be Created?](https://reseuro.magzter.com/100x125/articles/8754/639472/6077d7cb70fc3/crp_Creativity-Big-ideas-Marketing.jpg)
Can Creativity Be Created?
Your team has big ideas. To unlock them, you must first build an environment of support and encouragement.
![Creating Trust Where There Was None](https://reseuro.magzter.com/100x125/articles/8754/639472/6077d31534d7b/crp_Jean-Brownhill-Home-renovations-Sweeten.jpg)
Creating Trust Where There Was None
Home renovations are full of headaches—but how do you fix an age-old industry woe? Here’s how Jean Brownhill, founder and CEO of Sweeten, built something better.
![Build Lasting Partnerships](https://reseuro.magzter.com/100x125/articles/8754/639472/6077d0ca369b9/crp_Entrepreneurs-Partnerships-Business-Manufacturing-partners-Stacked-Skincare-Dame-Products.jpg)
Build Lasting Partnerships
Finding trustworthy vendors and partners is key to growing your business—but it’s a challenging relationship to perfect. We asked six entrepreneurs to share their best methods.
![Bethenny Frankel Is a Time-management Machine](https://reseuro.magzter.com/100x125/articles/8754/639472/6077e26784ad1/crp_Bethenny-Frankel-Entrepreneur-Self-made-businesswoman-TV-producer-Bestselling-author-Skinnygirl.jpg)
Bethenny Frankel Is a Time-management Machine
She builds multimillion-dollar brands, stars in TV shows, and vigorously defends every moment of her day. The secret? It starts with deciding what matters (and what doesn’t).
![THE CREATIVE PROCESS STARTS WITH PROCESS](https://reseuro.magzter.com/100x125/articles/8754/639472/6077e0c6e185e/crp_THE-CREATIVE-PROCESS-STARTS-WITH-PROCESS.jpg)
THE CREATIVE PROCESS STARTS WITH PROCESS
My business barely survived its first few years, and I nearly crumbled under the stress.Then I learned the greatest lesson of my career, which transformed our company into the go-to apron brand for restaurants everywhere: Without process, we are nothing.
![Interviewing from Afar](https://reseuro.magzter.com/100x125/articles/8754/619068/604852ef2a27e/crp_Remote-hiring-Remote-work-Human-resources.jpg)
Interviewing from Afar
We’ve learned to embrace remote work, but remote hiring is still a challenge. Six entrepreneurs share how they virtually screen for talent.
![From Each Solution, a New Challenge](https://reseuro.magzter.com/100x125/articles/8754/619068/604852455fdea/crp_Dawn-Dickson-PopCom-PopShop-Software-Hardware-Fastcorp-Vending-Robotic-arm-Facial-recognition-AI-Data-Analytics.jpg)
From Each Solution, a New Challenge
Every time Dawn Dickson created a product she believed in, it pointed her to an even bigger problem to solve. Now she’s got a company poised for growth.