More Is More

Why do many franchise systems prefer working with multi-unit operators? We dig into four different companies—learning why they recruit franchisees the way they do, and what life is like for someone who owns multiple units.

- STEPHANIE SCHOMER

1/ AMAZING LASH STUDIO Grows with Its Team

Why the Brand Seeks Multi-Unit Owners…

Amazing Lash Studio exists to make its customers look good. The eyelash extension franchise serves members at 260 studios across the United States. But from a business standpoint, Amazing Lash also exists to serve its network of staff and franchisees. The company expects growth to continue at a pace of 30 to 40 new locations this year, and it’s targeting markets with low lash-studio saturation and a high opportunity for growth. To do that effectively, it’s looking for prospective franchisees with big goals—which is why 70 percent of its current franchisees are multi-unit operators.

“It’s not that we shy away from folks interested in owning single units, but for brand-new markets, we’re really looking for multi-unit owners who can become the single player in the area,” says Lauren Wanamaker, senior director of development. “And right now, in this climate, we’re really starting to see some novice franchisees who have a desire to create their own future and capture and protect an investment, from a long-term strategy.”

To find the right franchisees, Wanamaker and her team aren’t limiting themselves to people with the obvious backgrounds. They don’t care if someone has franchise or salon experience. Instead, they look for passion—and a desire to grow and empower a team.