Can Twitter Change Its ‘Core' And Remain Twitter?

After long resisting change, Twitter CEO Jack Dorsey wants to revamp the “core” of the service to fight rampant abuse and misinformation. But it’s not clear if changing that essence — how it rewards interactions and values popularity — would even work.

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After long resisting change, Twitter CEO Jack Dorsey wants to revamp the “core” of the service to fight rampant abuse and misinformation. But it’s not clear if changing that essence — how it rewards interactions and values popularity — would even work.

Though Dorsey was scant on details, what is certain is that the move will require huge investments for a company that doesn’t have the same resources that Google and Facebook have to throw at the problem. Any change is likely to affect how users engage with Twitter and hurt revenue, testing the patience of both users and investors.

“Social networks have a history of ... well-intentioned but badly designed efforts to fix this,” said Nate Elliott, principal at marketing research firm Nineteen Insights.

Twitter isn’t alone in having to deal with hate, abuse, misinformation and bad actors using the service for elections interference, targeted harassment and scams. And Twitter isn’t alone in proposing fixes that don’t get to the heart of the problems.