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"Lava Focus Is Always On 10k Range"
PCQuest
|August 2017
Gaurav Nigam, Senior VP, Head of Product, Lava International shares LAVA journey in an exclusive interview with PC Quest
How did the LAVA journey started?
We are a 8 years old organization. We started our business with feature phones and then moved to smartphones. Right at the starting of this journey which started around 2009-2010, we understood that we cannot survive only by being the manufacturers of the handsets.
Around 2009-10, we also created another organization in China, which is again a LAVA entity which was primarily focused on design and development. From then our entire R&D happens in China, this is the biggest USP that LAVA has.
No other smartphone player has R&D in China and that to when sales are done in India. We invested there for the R&D and today we have 700 engineers who work for us in China. Because of the R&D arm in China, we are able to do much more quality control over our products. Its all because of the R&D center that we are able to innovate more with our products.
Where Lava is positioning in feature phone category?
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