Digitally Disruptive Restaurants

‘App’y Restaurants go Ditigal to make Customers Happy

- Smit Nebhwani

Earlier, several erroneous brands would easily find a way to mislead customers with clever copy writing tricks and tactics, but in today’s digitally smart and well-connected world, bamboozling the customers is not an easy deal and is increasingly becoming a thing of past.

With Facebook, Twitter, Instagram and several other social communities connecting portals available right at their finger clicks, customers now have easy access to all good and bad information relating to each industry. Also, as the market grows, people are more mobile friendly and believe on digital information. They are aware enough not to neglect digital promotion or user engagement. That’s why restaurants are referring to capture the market through digital activity.

The restaurants are now more inclined towards the real-time analytics. They want to inform/educate or promote offers to the customers who are seated in their restaurant same time. It helps the customers to understand what’s new restaurant has to offer them and gives a chance to restaurants to increase their sales.

With the blogging trend at peak, the information relating to all the best and worst products of the food industry, its origins, benefits, ratings, and availability all gets posted at online portals and can be found easily by the customers while relaxing or working on something more urgent. This increasing inter-linking is making the brands take a load of accountability like they never did before.

From Customer-oriented to Service-oriented Research