5 Free Digital Marketing Tools Every Small Business Owner Needs

Digital marketing is important if you want to gain new customers or to build deeper relationships with existing ones.

- Sidharth Shekhar

In this digital age, any business without a digital strategy is bound to fail. Digital marketing is important if you want to gain new customers or to build deeper relationships with existing ones. However, many small businesses find it hard to build their online business due to budget constraints. We have shared below 5 such free digital marketing tools that can be implemented for an effective digital marketing strategy.

Google Analytics 

Google Analytics is one of the world’s most recognized free web analytics service. This freemium web analytics service tracks and reports website traffic and combines multiple analytical features for mobile as well as traditional users.

It is integrated with AdWords and users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.