The Telecom War

Airtel appears to have had the last laugh in the bitter year long acrimonious battles unleashed by entrant reliance Jio to capture the vast indian telecom space and dislodge competition.

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Armed with Rs 50,000 crore in its kitty and the newly acquired pan-India 4G spectrum rights as firing guns, Mukesh Ambani led Jio unleashed a no-hold barred disruptive, and often annihilatory, tariff war to wrest territories and acquire consumers from existing debt ridden telecom player in an market which had been touted as crowded and stressed by telecom experts. The biggest gunfire appeared to have been reserved for the market leader Airtel. In the beginning a stunned opposition just didn’t know how to respond to Jio