It’s very easy for commercial organisations to look at design as an added expense, rather than an investment into its future success. A company’s business plan will typically include the costs of staff, infrastructure, and products and services – but why should the creative be seen as an ‘extravagance’ or worse still, overlooked entirely?
In fact, design can be the accelerator needed to generate company leads. It can be the difference between brands retaining customers, and their key targets venturing to a competitor’s offerings, if the overall production hasn’t hit the mark.
Thinking about some of the world’s most profitable businesses – such as Apple, Nike and McDonald’s – it just goes to show just how much importance these companies placed on executing the concept perfectly. Why? Because they understand that when something looks good, people take notice.
Esta historia es de la edición October 2019 de Computer Arts - UK.
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Esta historia es de la edición October 2019 de Computer Arts - UK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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