Volante Vision Concept

The future of luxury air travel.

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Exclusive Interview

VOLANTE VISION IS COMING

This year’s Farnborough International Airshow one of the world’s most closely-watched annual air shows - was unlike any other. Not only did Boeing and Airbus battle it out to unveil their next generation airliners, Airbus with its latest version of the A320 and Boeing’s 737 narrowbody jets, but the UK showed off their next generation Tempest combat aircraft, which will be flying by 2035.

And alongside the latest innovations in air travel, and a performance from The Red Arrows, the Royal Air Force’s aerobatic team, came a more unusual unveiling. Aston Martin, famed for its luxury high-end cars, used the event to show off its Volante Vision Concept, a product it believes could revolutionize the skies and transform the way we travel from city to city.

In this special edition of AppleMagazine, we delve deeper into the new Volante Vision and chat with Simon Sproule, Vice President and Chief Marketing Officer at Aston Martin.

A BRIEF HISTORY OF PERSONAL AIR TRAVEL

Over the past twenty years, great strides have been made to change the way we travel and reduce the environmental impact of our journeys. Of course, environmentally-friendly modes of transport such as walking and cycling will always be favored by eco-warriors, and public transport remains popular for those wanting to reduce their carbon footprint, but for the majority of us, cars are still the most efficient way to get from A to B when we’re traveling around town.