Switch On: Next Generation Entertainment

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With Apple on the cusp of announcing its longawaited streaming service, we take a closer look at the giant’s plans to revolutionize home entertainment, reveal the shows and movies in the pipeline, and consider reactions from industry rivals Netflix, Disney Plus, and Amazon.

ONE MORE THING…

Apple’s March event has long been used to show offhardware - just as it did in 2018 with the iPad education presentation. Next month’s event, however, is likely to take a different approach. Don’t worry - Apple is still rumored to show offa whole host of new hardware at the keynote, including the long-awaited AirPods 2, new MacBooks, a refreshed iMac lineup, the iPad mini 5, and perhaps the AirPower, first announced in 2017.

Apple’s ‘one more thing’ announcement, however, could be the icing on the cake and get everyone talking. According to Variety, the Cupertino firm will give the world a first glimpse of its new video streaming content in March, showing offclips and trailers from some of its new shows and movies that are likely to premiere later in the year. Sources also revealed, however, that the content itself will not be released until the summer, with Apple still working to finalize the vast array of television shows and movies that are currently in the pipeline.

BuzzFeed reported last week that Apple was to invite the world’s press to a March 25 event, and bring along some special guests for the ride. Stars of its Apple-owned TV shows, Jennifer Aniston, Reese Witherspoon, Jennifer Garner, Jane Krakowski, Hailee Steinfeld and J.J.Abrams are