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Hello, Yellow!

YES! Magazine

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May 2018

Remember millennial pink? The rosy hue was the top color of 2017, appearing on everything from designer clothing and limited edition footwear to everyday items like notebooks and tumblers. But it’s 2018, and a new color has come to take the throne: Gen Z yellow!

- Shara Cayetano

Hello, Yellow!

Named for the generation following millennials, Gen Z yellow is a bright, eyecatching hue that evokes a bold and youthful spirit.

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