The Key Of Delight!

So, in a successful business world, we are so familiar with the phrase “Customer is the King”, “the customer is always right” and that you should do everything that the customer demands, etc

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It is a cliché to place the customer always on the upper pedestal when it comes to business. And it has been the same for decades, even though nowadays we do hear about balancing the scales between customers and vendors when it comes to human behavioural treatment. It is indeed a tough nut to crack, to find the right ingredients to the formulae of efficacious customer support. And as the world keeps changing frantically now, the behavioural patterns of customers are becoming more unpredictable and wobbly.

A successful business cannot afford a dissatisfied customer. As we know, retaining the regular customer is always more worthy than trying to add on new customers. It takes more effort to market and sell to new customers than to retain the regular loyal lot. And regulars tend to do the word of mouth which will gather immense trust in the brand and in turn adds to the number of customer base again. Hence companies and brands do their circus on a daily to 'date' their customers and keep them happy. A variety of new offers, discounts, promotions, bonuses, privileged experiences and gifts are being sent out to the customers' lot to keep them glued to the brand. However, today's world competition is high and 'survival of the fittest' in marketing has become more evident. Even if you are high in quality, other advertising gimmicks mostly can lure your customers at least for some time out into the rival’s tents.