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CUBES INTERNATIONAL GROUP: AN ENTERPRISE BUILT ON DETERMINATION AND TRUST

UNIQUE TIMES

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August - September 2020

Where there's a will, there's a way. Only a determined entity can persist in the face of perils. Shareef Muhammed, Chairman and Managing Director of Cubes International Group, is the living example of this proverb.

CUBES INTERNATIONAL GROUP: AN ENTERPRISE BUILT ON DETERMINATION AND TRUST

Hailing from a small town in Thrissur, Ker-ala, Shareef ’s entrepreneurial journey commenced with an initial capital of dreams. He invested substantial hard work to build his empire and the result is the successful, strong illustrious Cubes International Group.

Born to a simple middle-class family, Shareef started to work as an employee in 2008. During his initial days of work, he saved his earnings intending to invest in his own business... It was in 2011 he kick-started his business with his savings as capital investment. “Starting a business is not an easy task, it's not for anyone. But the desire to achieve success in what I do has always driven me,” says Shareef with a smile of confidence. He invested his two years worth savings in the business. He received much disdain in his earlier days when conversing about his dream business. But that didn’t get the better of him. He had his eyes set on the result and stood focused until he achieved it. Faith in oneself and one’s enterprise is the foundation stone to business success. Nine years from then, building the eight verticals of Cubes International Group has helped Shareef prove his naysayers wrong, proving his worth as a business leader.

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