SUNSHINE MITRE 10 IS A BUILDER'S BEST FRIEND

FROM THE BUILDING PROFESSIONALS TO THE WEEKEND DIYER AND EVERYONE IN BETWEEN, SUNSHINE MITRE 10 IS QUEENSLAND’S HARDWARE GO-TO — AND IT’S GROWING BY LEAPS AND BOUNDS.

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The sun shines bright for Queensland’s builders, renovators, and DIYers, thanks to the state’s most innovative and driven hardware group, Sunshine Mitre 10. Established in Nambour in 1910, the Metcash-owned group boasts annual sales of $140 million across 19 stores. The dynamic firm provides customers with all the building supplies they need under one roof, whether they are DIY renovators, home builders, multi-residential developers, or commercial developers.

According to CEO Travis Cunnane, “The business has shown tremendous growth over the past five to six years, with our profits up over 125%.” Sunshine Mitre 10 is already one of the largest trade players nationally, as well as the country’s largest Mitre 10 group. “Our goal is to be the dominant building trade retailer in the regions that we operate.”

About 70% of the business is trade; the rest is retail and DIY. “We’re particularly strong in the trade sector. We’ve invested heavily in our people, especially around our sales and customer support teams. We also focus heavily on trade customer loyalty and recognition. This includes holding one of the largest retail and trade hardware expos in Australia, an event that attracts over 1500 of our customers annually, so it’s fair to say we do a lot of things that keep us well connected to the customer.” The most recent expo attracted 90 suppliers and over $1 million in sales for the business.