Global Brands-testing Indian Soil

India has always been an aspirational market for brands from all over the world. And now after FDI being allowed for single brand in retail has opened the floodgates for these brands to enter India. Franchise India 2016 witnessed the enthusiasm and energy at the International pavilion and also at the conference hall which showcased 75 global brands that are contemplating partnerships in India.

- Utpala Ghosh

The International Summit came alive with new global business concepts as well as franchise knowledge shared by the eminent panelists. The panel discussion revolved around three agendas what kind of potential does Indian market hold for the global brands, what the global brands look for in a master franchisee and also what an aspiring master franchisee in India should look for in a global brand before investing.

The India Promise

Sharing their insight in the first session – ‘The India market promise for global brands’ were three international speakers - Stephine Sherlock, CEO, Avention Global, Australia, Troy Franklin, COO, World Franchise Associates – Southeast Asia and Gary Coley, Vended manager, Asia/Australia – Pacific, Alliance laundry Systems.

Stephine Sherlock from Architects of Skin - a health, wellness and anti-ageing brand presented opportunity in the franchise as well as distributorship space. She explained, “We need a distributor to sell the technology for three different franchise models that we’re working on.” The fresh and young approach of the model which blends medical procedure with fun and youthfulness is the uniqueness of the brand that according to them will prove to be its winning edge.”