Franchise Your Growth Graph

The session highlighted why, when, what and how to succeed in the franchising business.

In a session titled ‘Franchising Your Business: Create Strong Brand Positioning in the Marketplace’ that was moderated by Payal Gulati, Senior Editor, Retailer Media, it was pointed out there are two ways to grow your business. One is the organic way by opening company-owned stores and the other is the inorganic way by taking the franchise route where you find a right person who believes in your concept and you can work together.

While entering the franchise model, you should be asking a few questions to make sure if you are ‘franchise ready’. Touching upon this theme, Sayed Habib, General Manager, Business Development and Business Head Franchisee Danube Home, said, “The first thing you should be asking is whether you are passionate about the business or not. Then you should check the financial aspect in terms of what the total investment would be and if you have the appetite to invest that money or not. The third thing is the return on investment (RoI) and payback period. And the fourth one is to check the company’s credibility.”