Easy Lessons For Edtech Start-ups

As India delivers the most valuable edtech start-up in the world, we look at how the market has flourished for top-gamers and things you need to know if you are in the business

- Shwetha Satyanarayan

The year 2018 was memorable for Indian start-ups for more reasons than one. If more players joined the elite unicorn club, two billion-dollar deals were closed by Swiggy and OYO just before the year came to an end. The highlight was, however, Bengaluru-based Byju’s grabbing headlines when it closed the last funding round with USD 540 mn fund-raise, going on to become the most valuable edtech start-up in the world. Though edtech start-ups in India took a long time to find steady ground, the last two years have been promising. As per a KPMG report, the edtech market is expected to touch USD 1.96 bn by 2021 with close to 9.6 mn users turning to apps for education. While many new edtech start-ups are flourishing, has the market evolved for these start-ups in India?