Driven By Success

Gaurav Saxena, President and CEO of JB International Tractors Limited, thinks big and he won’t be satisfied until the company, which is already one of the top six firms in the industry, enters a global leadership position.

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Tractor manufacturer International Tractors Limited (ITL) is the third largest tractor manufacturing company in India. Gaurav Saxena, President and CEO of International Business, has been with the group for nearly 10 years, focusing on the company’s business outside India.

“ITL started its operations five decades back and international operations 10 years back,” Gaurav says. “In a short time, we have reached a level that other companies have taken almost five to six decades to reach. Our focus was always to be a leader in whichever segment we are present. In the past couple of years, we have become one of the top three companies in this industry in India and in the top six globally.”

Gaurav believes this is just the beginning for the company, as it plans to take on a leadership position. “Our focus has been on exports, to have greater presence in most potential markets globally. It gives us more leverage to operate in different circumstances. If some markets are going down in terms of volume and market share, then that shortfall can be taken care of by other markets.”