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World Of Illusion
The CEO Magazine - ANZ
|July 2021
In the old days, a token was worth a game or two on the arcade machine at the milk bar. Today, non-fungible tokens are setting the ecommerce world on fire, and Illuvium’s head of strategic partnerships danny wilson believes games will never be the same.

Once upon a time, eternal life could be had for the price of a token. At video game arcades of old, tokens represented an escape from the real world and the beginning of a fantastical journey into a virtual one. Dimly lit rooms full of giant, imposing machines with glowing screens that all read ‘insert coin’ were the gateway; the token was the key. When it was game over, another token meant a continuation of the escapism; the difference between life and death.
Gaming has changed. Amusement centres ran out of continues long ago. In the meantime, its brand of escapism has migrated to a screen near you. Arcade staples such as Dragon’s Lair, Mortal Kombat and Pac-Man have become apps, permanently available wherever you go for just a few bucks. Alongside these exiles are bespoke mobile apps, fully realised gaming experiences that are just as immersive as anything found on PCs or PlayStations – and a far cry from Snake.
The newest generation of mobile gaming is powered by the blockchain-based decentralised autonomous organisation system, a community-driven model that elects council members to assist with its overall operation and future direction. Core contributors simply create the project; the community takes it to the next level.
One of the newest DAO-based games is
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