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VOLKSWAGEN INDIA DRESS RE-DESIGN COMPETITION IN COLLABORATION WITH NIFT
Textile Value Chain
|January 2021
Volkswagen launched a dress redesign competition which was conducted for students of 2020 Fashion Design Batch of NIFT Institute across the country. The initiative provided a collaborative platform for young talents to showcase and implement their desig nskill in creating a refreshed and visually appealing dress code for VW sales professionals.
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The registrations started from 22nd September, where the participants submitted their designs in a digital format. The finalists were selected by NIFT and VW panels in the first week of October, later the winners were announced on the basis of prototypes of the designs. The competition encouraged the young talent to reinvent, re-design and create a forward-looking design theme and also include monetary gratification for the winners.
Find out more about the competition through the following Interview with the Company spokesperson, Volkswagen Passenger Cars India.
What is the selection procedure and criteria for design selection? Is this competition across all NIFT or only for one centre?
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