Today Kent RO T-Systems Ltd. has three state-of-the-art manufacturing plants in Roorki, Uttarakhand. With an investment of 100 crores, the company is readying up a new manufacturing plant in Greater Noida. The Roorki facility is probably the largest water purifier manufacturing facility India with 1,00,000 sqr feet plant. Currently the manufacturing capacity of the company is 5 lakh pieces per year.
SME WORLD in an email interaction with Dr. Mahesh Gupta, Founder & Chairman, Kent RO systems Ltd.
You started barely two decades ago and became a market leader in the RO systems almost a decade ago in the face of stiff competition from giant corporate houses. How did you manage to win the market in a short span of time?
Well, the story is different actually. It was late 90s when KENT started its voyage and there was no such industry existed in India by the name of WATER PURIFIERS. A handful of brands were trying their fate in this sector by selling very conventional purifiers through door-to-door marketing. Who would have thought that in a couple of years, Indian water purifier industry will become one of the most lucrative sectors for national and international consumer durable brands to peep in and have a pie of over 3500 crore industry.
As of today, people in the country have easy access to RO water purifiers equipped with multiple purification techniques. KENT basically designed RO water purifier with combination of 3 technologies to make it suitable for treating every type of water irrespective of source.
Esta historia es de la edición January 2021 de SME World.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición January 2021 de SME World.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
Important Things To Know Before You Start Trading In Stock Market
Given the uncertainty around the stock market, trading in shares can be a terrifying thought. At the same time, investing in the stock market indeed comes with a risk, but it is also an efficient way to build wealth if done in a disciplined manner. Several failure stories grip the market, but the commonality in all these stories is the uninformed decision-making process. People who understand the market will never face heavy losses. Therefore, before you start your trading journey in the stock market, here are some essential things you must know.
Your Mental State Determines Health And Growth Of Your Business
Don't we all wish to be in full control of our mental state? The brain continuously sends signals to our consciousness that affects how we behave and react. And so, it's important for entrepreneurs to understand this because it has a direct impact on the growth of their business. Entrepreneurs have to take care of their mental state every day to get sustainable results.
Life Insurance Claims: Five Mistakes to Avoid
The utmost importance of having life insurance plan has been more clearly evident than ever before, owing to the pandemic. With the unexpectedly high death rates in the past year, the pandemic has conveyed the message that life is unpredictable, so making the right choices is always ideal. One such right choice for yourself is an optimum life insurance plan that can cover your family's needs in your absence or can even be a great financial support post your retirement age.
Anti Aging Foods to Keep You Lively & Going
Ever since life began Every living being from the tiniest organism to the largest creature is genetically coded to live longer, thrive and flourish. Our DNA is genetically wired to adapt to the most hostile environment and we are programmed to survive. If this genetic coding is hard wired into our systems:why then in this modern age do our bodies appear to be ageing faster than our chronological age?why are we afflicted with constant metabolic syndromes; why is old age becoming so torturous with unending visits to the hospital? It seems as though all the myriad colours that life has to offer have become limited to the colours present in our pillbox.
Your Music Guru is now a click away Digital Platform with Potential to be Global Brand
Muzigal is an online music learning platform connecting teachers and students. Founded by Dr. Lakshminarayana Yeluri, Muzigal is set up with an aim to democratize music education by connecting the huge untapped music teaching talent across the world with millions of aspiring learners limited by geographic boundaries.
In-vehicle Infotainment Market Set for Big Growth
Kulshrestha is an experienced executive with a demonstrated performance in consumer electronics industry, insurance sector and manufacturing industry. His major skill sets include company management, business planning, business alliances, new business development, and marketing management, market planning market analysis, strategic partnerships and pricing strategy. A strong business development professional with an educational qualification focused in risk management and IT from BIMTECH, he has a rich work experience of 24 years history in various leading brands. Some of the leading companies he has worked with are Carrion Aircon Ltd., ICICI Prudential Life Insurance, LG Electronics India, Electrolux, OSRAM and currently in Pioneer India Electronics. Mr Gaurav also has an expertise in Philately, Photography and Numismatics.
How Next Level Digital Technology will Transform Businesses
When the Covid-19 pandemic hit, going digital became the only way out for companies looking to keep doing business as usual. However, the truth is that digital transformation has been gathering pace for several years and was pushed over the tipping point by the pandemic. Now, as the world adjusts to the 'new normal, businesses are treating digital transformation as not just a stop-gap measure but as a strategic tool to evolve, scale and adopt agile practices. Here, we examine the many positive impacts of a systematic move to digital and how software companies have been successfully making the shift.
Digitalization will Make Diagnosis Accessible by Commoners in Remote Areas: Dr Anjeli Misra
Dr. Angeli Misra is Director, DLifeline Laboratory, an advanced pathology laboratories of Delhi-NCR region. She brings with her an enormous experience of technical and service expertise spanning over 34 years in clinical pathology and 26 years as chief administrator and torchbearer in raising Lifeline Laboratory to meet the highest international standards. She has exhibited exceptional proficiency in Histopathology, Cytology, Microbiology, Biochemistry, Immunology, Oncology, and Hematology & Clinical Pathology.
Banks Need to Invest in Digitisation to Better Serve SMEs
If a person from the 1980s was somehow transported to present day, a lot about the world would astonish and amaze them. Our current era is nothing like the future that was imagined in popular culture at the time — there are no flying cars, we do not have the ability to teleport, and, sadly, as the last 22months have demonstrated, we still haves ignificant improvements to make when itcomes to healthcare and social equality. One thing, however, that this time traveller would not find surprising at all is the decision-making process used by banks when a small or medium-sized business applies for a loan.
5 Must Have Tech Innovations for Small Businesses to Boost Productivity & Profits
Leveraged Technology
