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'Digital OOH Will Drive The Consumption Of This Platform'
OUTDOOR ASIA
|September 2017
Raman Kalra, Partner, Entertainment & Media Sector, PwC India addressed the Foundation Session on the theme of ‘How emerging media consumption patterns impact OOH’
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Raman Kalra, Partner, Entertainment & Media Sector, PwC India, while addressing the session took reference from the PwC Global E&M Outlook 2017-2021 which shows that the out-of-home industry is poised to grow at 8% in India. The main channel which will drive the growth is Digital OOH.
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