The steps taken in 2021 to push Ford forward toward this goal, blending the company’s storied history with goals around sustainability and digital innovation, are why Farley is Newsweek’s Auto Disruptors Executive of the Year.
Farley has introduced electric vehicles starting with iconic nameplates: Ford Mustang Mach-E and F-150 Lightning and Lincoln Zephyr. Those models can be modified without stops at dealerships. Their connected technologies allow for digital range, suspension and handling upgrades wirelessly.
“This digital transformation has ripped its way through business and, after years of talking about it, it’s finally arrived in our industry. I think Tesla deserves a lot of credit for their acknowledgment of the shift more than 10 years ago,” Farley tells Newsweek.
“We call that ‘Always On’ at Ford. You’re always improving the product, you’re always talking to the customer. It’s not this episodic thing when you buy a car and if something breaks you go to the dealership—those days are over.”
Esta historia es de la edición April 22 - 29, 2022 (Double Issue) de Newsweek.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición April 22 - 29, 2022 (Double Issue) de Newsweek.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
Most Loved Workplaces 2024
A THE WORLD'S MOST LOVED WORKPLACES ARE REMARKABLE FOR A variety of reasons.
Maya Hawke
MAYA HAWKE WEARS MANY HATS: ACTOR, WRITER, SINGER. BUT FOR Hawke, everything comes down to words.
Jacob Anderson
ANNE RICE'S NOVEL INTERVIEW WITH THE Vampire has a rabid fan base, intensely protective of the story and any adaptations of it.
VOTES OF NO CONFIDENCE
Why recent U.K. election results will ring alarm bells for Joe Biden
BIDEN'S BATTLEGROUND ELECTION
A small number of Democrats PROTESTING the president's support for Israel's war in Gaza could PREVENT him from winning a second term
'It's Time to Treat Addiction Like Cancer'
Both are serious illnesses but, unlike those struggling with substance use disorders, didn’t face shame and stigma when seeking help over my tumors
Could Influencers Survive a Tik Tok Ban?
With some content creators able to make good money from views and brand collaborations on the app, losing access to it could come ata high price
All Welcome, Except Some
A Chinese foreign agent is behind an Asian American parade in New York City with Mayor Eric Adams, but not everyone is invited
America's Maternity Hospitals 2024
The arrival of a healthy baby brings unparalleled joy. It's no wonder that families welcoming their newest members are looking for high-quality health care to ensure a smooth delivery and reliable postpartum care.
THE WEST SHOULD EXERT EVERY EFFORT TO MAKE RUSSIA PAY THE HIGHEST PRICE POSSIBLE FOR ITS AGGRESSIVE BEHAVIOR
RUSSIA'S FULL-SCALE INVASION of Ukraine in February 2022 awakened the worst memories for Georgians.