Dominating the field

RAMAN MITTAL, EXECUTIVE DIRECTOR, SONALIKA GROUP, IS LEAVING NO STONE UNTURNED TO AFFIRM THE BRAND'S GLOBAL PRESENCE BY FURTHER STRENGTHENING MANUFACTURING PROWESS

- JAYASHREE KINI MENDES

The tide is now turning in favour of home-grown companies. The Atmanirbhar Bharat campaign is bringing them in the spotlight. Much before Vocal for Local was advocated, Indian companies found themselves competing strongly against MNCs who enjoyed talking about their international prowess and quality of components as most of it was imported. The campaigns changed many things.

For a long time, home-grown manufacturing companies continued to toil quietly and were agile enough to throw their hat in the ring when it came to proving their competence globally. They were unstoppable. For one, the Sonalika Group. The company that has been selling more than one lakh tractors per annum is now reaching the point of touching two lakh, and continues its march to grow exports exponentially.

The success of a brand cannot come without innovation. Raman Mittal, executive director, Sonalika Group, says, “With a vision of ‘leading agri evolution’ across the globe, every new product designed at Sonalika is aimed at making a farmer’s life easier and increasing farm mechanisation. Our team remains closely knitted with farmers to delve deeper into their challenges, based on which our R&D team diligently works on the feedback to address their pain points.”

What is unique about Sonalika is that being a farmer-centric brand, its heavy-duty range includes over 1000 tractor variants in the 20-120 HP range and 70+ customised variants to deliver farm prosperity and increase yield in a cost-effective way. Mittal says with a matter of pride that they have the best manufacturing plant at Hoshiarpur, Punjab, which is powered by robotics and automation.