FORGING STRATEGIC PARTNERSHIPS

As one of India’s largest IT and telecom product distribution intermediaries, Supertron Electronics’ overarching mission to bring information technology to users by forging alliances with major IT brands has transformed it into a supply chain giant boasting a ₹3,400 crore turnover. Meet Vishnu Kumar Bhandari, the man behind this outstanding achievement.

- Joseph Rozario

India is a powerhouse of information technology and information technology-enabled services in the world today, but back in the early nineties, when information technology was just beginning to make inroads into India, the vast majority had no clear understanding of what it was or its huge transformative power. Among the few to see it as a revolutionary tool of tomorrow, both in the commercial and non-commercial domains, was Vishnu Kumar Bhandari of Kolkata, who founded his information technology (IT) products and services company Supertron Electronics Pvt Ltd, in 1993.

A supply chain giant

V K Bhandari’s association with information technology actually goes further back, having started his career with Sujata Electronics, a personal computer manufacturing company, a few years before laying the foundation stone of Supertron Electronics. The Indian IT industry has grown exponentially since then and so has Bhandari, considering that Supertron Electronics is a name to reckon with in India’s IT product distribution and services industry today. But way back in those inceptive years, it was merely a trading house which Bhandari had founded to provide cost-effective products and solutions in all areas of IT. From just three workers back then, the company has grown to boast over 750 employees today, a pan-India presence and national distribution rights for some of the most reputed IT brands in the world. Asked about the mantra behind this extraordinary success, Bhandari says, “We have always believed that progress is powered by partnerships and with the aim to provide cost-effective products and solutions to customers.”