Unique By Mode City - Eurovet Focus On Real Women And Their Outlook On Life!

WOMEN ARE MULTIFACETED AND PROUD OF IT. EUROVET WANTS TO BE A REFLECTION OF SUCH WOMEN BY PLACING THEM AT THE VERY HEART OF ITS NEW UNIQUE BY MODE CITY EVENT.

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Super-connected, creative, bold, opinionated, with a great sense of humor, they aspire to greater authenticity. As part of the #body positive, #effortlessbeauty and #nomakeup movements, where the phrase “this image has been edited” has become an essential part of commercial photography, the new consumer is looking for meaning and honesty… This woman, comfortable in her own skin, is aware of the little “imperfections” that make her so particular and unique. This is a new way of approaching life and accepting one’s body as it is, for a renewed appreciation of all that’s natural.

Reflecting the image of this contemporary woman, Unique is offering a new universe that’s diverse, energized, and full of surprises, waiting to be discovered from July 7-9, 2018 at Porte de Versailles in Paris, Pavilion 4.

THE HUMAN DIMENSION AT THE CORE

With the boom in communications technologies, the development of social media, and the evolution of the internet, consumers are no longer passive, and have become key actors in their consumption habits. They clearly state their interests and have become more demanding than ever…They are shifting their selection criteria: they want to identify with companies, be included in the manufacturing process, know what they’re consuming, and view the product with a human-centered approach. Eurovet wants to place key players from the Lingerie, Swimwear, and Sport markets into these new worlds and create a community built around these shared values.

Pavilions 3 and 4 Unique by Mode City is more than just a name change…The show will offer a new experience with a resolute commitment at its cor e: Re-place the human dimension at the very heart of the entire show strategy, and examine new ways of consuming, the new customer experience, and the ultra personalization of service.