Outer Aisle – The Matriarch

How I converted my husband and four sons into my business partners.

- By Tom Foster

Outer Aisle | Jeanne David | THREE-YEAR GROWTH 5,006.1%

Jeanne David has a simple goal—to revolutionize the bread industry. The founder and CEO of Outer Aisle, a Santa Barbara, California-based maker of cauliflower pizza crusts and sandwich thins, David recognized the potential for a cauliflower trend in 2013, the year she founded her company. At the time, the white cruciferous vegetable was not “the cool kid” it is today. With $11 million in 2019 revenue and a three-year growth rate of more than 5,000 percent, Outer Aisle is a leader in a burgeoning new category. Among the company’s fastgrowing team: all four of David’s sons, as well as her husband.

Consider the cauliflower

Few people could have predicted a cauliflower craze back in 2013. For Jeanne David, all it took was some encouragement from her family to take a gamble on an unsexy vegetable.

We got started as a family project.