The Shift in Textile Retail Segment: Here's What Consumers are Looking for

With the onset of the festive season, retailers across industries and domains are starting to register sales, which is bringing them out of the clutches of the lowmarket trends they have been experiencing since the pandemic. However, every industry needs to understand their customer more specifically now and textile for that matter essentially needs to know what the consumers are looking for.

- Shivam Soni

Indian textile industry is one of the biggest employment generating industry estimating employment opportunities of 45 million people nationwide. With a long stretch from farming to selling the apparel to customers, the industry contributes a GDP of 2.3 percent as recorded by the National Accounts Statistics (2016-2017).

Textile wholesale segment is a much-diversified sector because it involves several stages for final productions. The mix involves farming, cutting, dying, weaving, stitching, embroidery, etc. These are initiated at a wholesale segment and carried forward to the Textile Retail Segment. The textile retail segment is one of the fastest running segments as you will find door-to-door outlets all over India, as India is the most popular textile hub globally.

Expectations Of Customers From Textile Industry