LIMA: Giving Retailers A Chance To Create Differentiation For The Consumer

Licensing is about how you really connect with a consumer in a way that stands out and is meaningful. It affords manufacturers and factory owners the opportunity to really jumpstart their businesses...

- Surabhi Khosla

Licensing Industry Merchandisers’Association – is a leading trade organisation for the global licensing industry. LIMA’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large.

Founded in 1985, LIMA maintains offices in the United States (headquarters), Australia, Brazil (ABRAL) China, Germany, Japan, Mexico and the United Kingdom, with representatives in Canada, France, India, Italy, Korea, Russia and the Middle East. Members in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events.