Express Avenue Mall: Transforming the Way Consumers Shop in Chennai

The journey of Express Avenue mall has been quite interesting. The mall was launched amidst serious doubts about the potential of running such a huge mall in a very conservative market. The launch turned out to be a roaring success and laid to rest the arguments of many sceptics…

- Charu Lamba

Express Avenue Mall, launched in 2010, has been a pioneer in introducing a whole new dimension of style and glamour to the lifestyle of people living in Chennai. Nine years on, the mall boasts of a gamut of leading international and national brands of repute in its premises, with the promise of opening many more in the future.

The journey of Express Avenue mall has been quite interesting. The mall was launched amidst serious doubts about the potential of running such a huge mall in a very conservative market. The launch turned out to be a roaring success and laid to rest the arguments of many sceptics.

“The factors that have contributed to the success of the mall are a relevant & Superior brand mix, Design, strategic location, customer experience and strong customer engagement,” says Munish Khanna, Chief Revenue Officer, Express Avenue.

Zoning of The Mall

Express Avenue follows a superior zoning strategy to ensure that stores are organised in an ‘easy discovery’ manner for visitors. The ground floor, being the face of the mall, is occupied by some of the best international brands and mall management is now upgrading the same by bringing in more bridge-to-luxury brands.

The lower ground floor is the hypermarket, along with electronics and many homegrown brands. The first floor is dominated by menswear and accessories, and footwear, while the second floor is occupied by womenswear and accessories, kidswear, and sportswear.