Vuélvete ilimitado con Magzter GOLD
Obtenga acceso ilimitado a más de 9000 revistas, periódicos e historias Premium por solo
Looking At An Evolution Roadmap For The Next Decade…
IMPACT
|August 26, 2018
The first years of Isobar were about being a digital marketing agency, and the future is about Isobar being an agency for the digital age, Shamsuddin Jasani, Group MD, Isobar-South Asia tells Venkata Susmita Biswas
-
The timing could not be more apt. Two weeks ahead of Isobar India’s 10-year anniversary, the agency’s first team member and Managing Director, Shamsuddin Jasani, was handed the reins of the South Asia operations for Isobar. It is perhaps a testimony to Jasani’s leadership and the success of Isobar India as a full service digital agency over the last 10 years.
In 2008, when the entrepreneurial bug bit Jasani, a chance meeting with Ashish Bhasin, then Chairman India & CEO South East Asia, Aegis Media (the Dentsu deal happened in 2012, post which it was christened the Dentsu Aegis Network or DAN), led to the creation of Isobar India. Isobar was the first full-service digital agency that the erstwhile Aegis Media debuted in India, prior to going on an acquisition spree around 2012. By the end of 2008, Isobar India had six clients, one of which - Reebok - continues to be its client 10 years on.
The year 2008 was an interesting time to launch a digital agency. The global economic meltdown had just hit, and as a result advertisers had slashed TV budgets. With the limited ad monies they had to spare, advertisers experimented with digital. “This helped us push digital as a medium to advertisers. Since we were a full-service agency, we could offer much better ROI to clients in comparison to two separate agencies doing the same work,” says Jasani as he reflects on the early days of Isobar India.
ROADMAP FOR THE NEXT DECADE
Digital marketing has come a long way since 2008. Marketers are not experimenting with digital anymore and instead are expecting better results and ROI on the money spent on digital. Digital is changing how business is done beyond just marketing communication. As Isobar enters the next decade in India, it is evolving into an agency that will aid business transformation.
Esta historia es de la edición August 26, 2018 de IMPACT.
Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.
¿Ya eres suscriptor? Iniciar sesión
MÁS HISTORIAS DE IMPACT
IMPACT
Fearless Nadia
Nadia Chauhan, Joint Managing Director & Chief Marketing Officer, Parle Agro Pvt. Ltd, is topper of IMPACT’s 50 Most Influential Women in Media, Marketing & Advertising List, 2018 for steering a legacy business towards modern cutting-edge practices and market leadership.
8 mins
April 1, 2018
IMPACT
Possibility Of An Indian Broadway…
Broadway in New York, and by extension, the West End in London, are the pinnacle of Western civilization’s cultural erudition. They represent decades of evolution in the disciplines of acting, music, dance, lighting, scripting and showmanship.
2 mins
August 12, 2018
IMPACT
‘The Freedom I Found At Rishikesh Is Something I've Never Experienced Before'
For Nina Lekhi, the best travel experiences have been in places surrounded by mountains or water. No wonder then that her most recent trip to Rishikesh, along with 30 children from a school run by her, occupies a special place in her heart
2 mins
August 12, 2018
IMPACT
Syska Adds To Its Power
Rajesh Uttamchandani, Director of the SSK Group (Syska), talks about expanding brand Syska into Wires & Cables as a logical product extension, roping in Amitabh Bachchan as brand ambassador and a 360-degree launch campaign breaking on August 10
5 mins
August 12, 2018
IMPACT
Why The OOH Industry Is Bullish On
Brands are gung-ho about Digital OOH or DOOH, which is set to grow at a CAGR of 20-25% on the back of creative use of technology and innovation. While DOOH now accounts for just 3-5% of the overall Rs 3000+ crore OOH advertising pie, it is making rapid strides and is set to be a key growth driver for the medium.
10 mins
August 12, 2018
IMPACT
‘We Are Here To Build A Long-Term Emotional Connect'
In an effort to build brand awareness and create a long-term impact on the minds of young consumers, Legrand India, along with digital agency Liqvd Asia, is launching a webseries, The Good Vibes. Sameer Saxena, Director-Marketing, Legrand India, Arnab Mitra, Managing Director, Liqvd Asia and Rashmi Putcha, Co-founder and Director, Liqvd Asia tell us about it
2 mins
August 12, 2018
IMPACT
When Team Ogilvy Took 10,000 Pictures For A 1.5 Minute Mp Tourism Film…
It has been a good year for Madhya Pradesh Tourism Board as two of their ads made by Ogilvy got the attention of international juries at two prestigious festivals, winning a Silver and Bronze Lion at Cannes for ‘Memories of Destination’, aka the ‘world’s most honest tourism film’ and another one, ‘MP main dil hua bache sa’, bagging a Graphite Pencil at D&AD Awards 2018.
3 mins
August 12, 2018
IMPACT
Driving The Global Agenta
‘GLOBALISATION, DIGITAL AND SOCIAL MEDIA ARE DRIVING SUCCESS FOR INDIAN BRANDS INTERNATIONALLY’
5 mins
August 12, 2018
IMPACT
We Will Expand Our Tv Offerings, But Won't Enter The Gec Space
In a candid chat with IMPACT, DD Purkayastha, Managing Director & CEO, ABP Group, talks about the group’s performance and key focus areas to ring in the next phase of growth.
6 mins
August 19, 2018
IMPACT
Facebook Bats For Hindi Movie Marketing
An Ormax Media study has found that Facebook is one of the top three mediums driving buzz and appeal for a film campaign, with Facebook and Instagram together accounting for nearly 40% contribution to a Hindi film’s first day box office collections.
3 mins
August 19, 2018
Translate
Change font size