![Ways companies are using data analytics](https://magarticles.magzter.com/articles/11949/435944/5e8c8619ea5cb/Ways-companies-are-using-data-analytics.jpg)
The global pharmaceutical companies market has been growing at a rate of 5.8% since 2017 and by 2021, it should reach a size of $1,170 billion. Much of this growth has relied on empirical data, which has presented significant challenges over the last decade.
The utilisation of data analytics to comb through available big data can offer valuable insight to pharma companies regarding the necessities, use, contraindications, market trends and sales performance. Here are five ways in which leading pharma companies are already using data analytics –
i. Using patient data for personal chronic disease management: Although India does not have a unified electronic health record (EHR) infrastructure, the increasing use of wearable technology that monitors vital stats and people’s preference for syncing data from their devices to the cloud can facilitate the development of programmes for tailored chronic disease management.
Chronic diseases can range from diabetes to heart problems, which are becoming more common in India by the day. Pharma companies can use data from patient healthcare records to offer tailored management solutions and healthcare tips to the registered patients regularly. However, the lack of a dedicated HER system currently makes it extremely challenging for healthcare professionals as well as pharmaceutical companies to gain access to patient history, case studies and healthcare references.
Esta historia es de la edición April 2020 de Healthcare Radius.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición April 2020 de Healthcare Radius.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
![ADDRESSING INDIA'S RURAL CARE GAP](https://reseuro.magzter.com/100x125/articles/11949/1721971/QpJDba1-v1717528537557/ADDRESSING-INDIAS-RURAL-CARE-GAP.jpg)
ADDRESSING INDIA'S RURAL CARE GAP
Lakhs of rural Indians lack access to healthcare services. Learn the ways India can improve healthcare accessibility in its rural areas.
![iMeUsWe unveils at-home DNA testing services](https://reseuro.magzter.com/100x125/articles/11949/1721971/K3Nxgy-pY1717531240311/IMEUSWE-UNVEILS-ATHOME-DNA-TESTING-SERVICES.jpg)
iMeUsWe unveils at-home DNA testing services
iMeUsWe and MapMyGenome's at-home DNA testing to offer health and ancestry insights.
![CAR T-CELL THERAPY: A PROMISING CANCER TREATMENT ADVANCEMENT](https://reseuro.magzter.com/100x125/articles/11949/1721971/CRa0X0jrq1717531009744/CAR-TCELL-THERAPY-A-PROMISING-CANCER-TREATMENT-ADVANCEMENT.jpg)
CAR T-CELL THERAPY: A PROMISING CANCER TREATMENT ADVANCEMENT
Employing genetically modified immune cells to attack tumors, CAR T-cell therapy offers new hope for cancer patients.
![LEADING WITH INNOVATION](https://reseuro.magzter.com/100x125/articles/11949/1721971/Eot0sz3dp1717530674027/LEADING-WITH-INNOVATION.jpg)
LEADING WITH INNOVATION
\"Every regional market presents a unique set of challenges and opportunities,\" said Ms Zahabiya Khorakiwala, Managing Director, Wockhardt Hospitals Group, during Healthcare Radius Leadership Vidcast.
![OVERCOMING INDIA'S AMR CHALLENGE](https://reseuro.magzter.com/100x125/articles/11949/1721971/Czk0Dfw861717529827618/OVERCOMING-INDIAS-AMR-CHALLENGE.jpg)
OVERCOMING INDIA'S AMR CHALLENGE
India faces a growing threat of antimicrobial resistance (AMR). Experts warn of superbugs and ineffective treatments. Is there hope? Read on to find out.
![SOCC launches online second opinion for pediatric care](https://reseuro.magzter.com/100x125/articles/11949/1721971/kJohnxHEg1717528431949/SOCC-LAUNCHES-ONLINE-SECOND-OPINION-FOR-PEDIATRIC-CARE.jpg)
SOCC launches online second opinion for pediatric care
SOCC’s online second opinion consultations for pediatric care aims to bridge the gap in pediatric healthcare services in India.
![Clove Dental opens 12 clinics in a single day](https://reseuro.magzter.com/100x125/articles/11949/1721971/TjdDlLAD_1717528387485/CLOVE-DENTAL-OPENS-12-CLINICS-IN-A-SINGLE-DAY.jpg)
Clove Dental opens 12 clinics in a single day
Clove Dental marks its 13th anniversary with nationwide expansion. Get full details.
![BM Birla Heart Hospital launches cardiac care program](https://reseuro.magzter.com/100x125/articles/11949/1721971/tOncTD6T11717528307325/BM-BIRLA-HEART-HOSPITAL-LAUNCHES-CARDIAC-CARE-PROGRAM.jpg)
BM Birla Heart Hospital launches cardiac care program
BM Birla Heart Hospital partners with Dozee for Al-powered cardiac care program.
![PD Hinduja Hospital goes digital for infection control](https://reseuro.magzter.com/100x125/articles/11949/1721971/QxzERzhxM1717528249727/PD-HINDUJA-HOSPITAL-GOES-DIGITAL-FOR-INFECTION-CONTROL.jpg)
PD Hinduja Hospital goes digital for infection control
Ropes in Ibhar Technologies for infection control, patient safety, and auditing automation.
![Maruti Suzuki marks one year of cardiac care in rural Gujarat](https://reseuro.magzter.com/100x125/articles/11949/1721971/-nO0Td2kp1717528186031/MARUTI-SUZUKI-MARKS-ONE-YEAR-OF-CARDIAC-CARE-IN-RURAL-GUJARAT.jpg)
Maruti Suzuki marks one year of cardiac care in rural Gujarat
Maruti Suzuki celebrates one year of providing advanced cardiac care in rural Gujarat.