‘FILMS WILL BECOME AN EVENT OR A SPECTACLE'

India is leapfrogging to catch up with technologies that are changing the way we approach or invest in stories, and this will fundamentally alter the entertainment experience

- Raj Nidimoru And Krishna DK

This is, in no uncertain words, the best time for filmmakers, producers, writers, actors and technicians. If you have a good story to tell or a craft to showcase, you have multiple platforms and mediums. In 2013, we struggled to put out a crazy zombie film like Go Goa Gone. We used to hear quite a lot, supposedly as a compliment, that our films were ‘ahead of their time’. Conventionally, you get that line only when your films don’t do well in the box office. It’s cool, but a consolation prize. Today, it’s time. People need not hold on to their work because others will call their ideas crazy or ‘ahead of its time’.

Today, we can put out a silly idea like Stree, which has a strong subtext, and it’ll work phenomenally well even without a star. At the same time, we can make a successful web series like The Family Man, with all its layers, and geopolitical and communal narrative. We think that if both of us were to start out today, we would have had a faster path. Because you no longer need to worry about films not having a star or even a theatrical release. You can change formats or pick different lengths—from a one-minute short film to a 10-hour web series or anything in between. Everybody is inviting all kinds of options.