This desire makes many a person head for the nearby pub. There are not only several flavours of beer available now ranging from raspberry and strawberry to cardamom, but there are also varied categories of beer flooding the market like crisp, hops, malt, roast, etc.
Be it summer, winter or rains, beer has always been in the season. As you take a swig of the wheat beer, served chilled to 45 degrees Fahrenheit from the beer mug, you may feel closer to heaven. It would come as no surprise to the passionate beer lover that beer is the Danish national drink.
In fact, this drink is imbibed in the drinking culture of several parts of the world. Produced by the brewing and fermentation of starches - mainly derived from cereals, the most common of which being barley beer forms part of the culture of many nations. In urban India too the scenario is emerging to be not much different.
The increasing spending power and the rising youth population have increased the demand for beer in the country, thereby inducing several international beer brands to enter this fast growing market. Several others are eyeing the country for an early entry. The Indian brewers are also leaving no stone unturned to increase their market share of beer in the market.
Beer is the world's oldest beverage; its history possibly dates back to the 6th millennium BC, in the nascent days of human civilisation. Beer is the world's most widely consumed alcoholic drink and the third-most popular drink after water and tea. Many beer guzzlers would, however give second place to beer. Beer is part of the culture and social traditions of many countries and is consumed in countries all over the world.
Brewing is the process of making beer. Today, the beer brewing industry is a global business, which includes several multinational companies and thousands of small producers ranging from brewpubs to regional breweries in its purview.
Esta historia es de la edición February - March 2023 de Food & Beverage Business Review.
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Esta historia es de la edición February - March 2023 de Food & Beverage Business Review.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
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Healthy Food - An Attempt to Meet Diners' Desire
Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.
Combating Protein Deficiency
In a concerted effort to address the pressing issue of protein deficiency among the Indian populace, the Poultry Federation of India (PFI) with support from USA Poultry and Eggs Export Council (USAPEEC) recently hosted a session held on 18th May 2024 in New Delhi, which convened leading industry experts to underscore the indispensable role of poultry protein in addressing India's nutritional challenges.
Newest Beer Chugging Spot KLING Brewery
Guzzle down the stress of a long workday with exceptionally crafted beers soon to be launched at Bengaluru's newest offering - KLING Brewery.
Caffe Allora Expands Presence
Caffe Allora unveils its latest venture with the grand opening of its sixth outlet at Phoenix Mall of Asia, Bangalore.
"No matter how many goals you have achieved, one should also set their sights on a better, higher one"
Hemant Yadav, Head - F&B Operations, Kylin Experience
Summer Menu Fiesta At Vietnom! - Saket DLF Avenue, New Delhi
Step into VietNom, where every corner is a canvas painted with the essence of Vietnam's charm and allure. It is indeed a sanctuary where every detail whispers tales of Vietnam's rich culture and natural beauty.
For Our Plates and Palates
Nowadays, we keep on hearing about power food or health food, though I doubt whether many who use these smart jargons have a clear idea about what can quantify as power food or health food. Power foods contain some magical nutrients, which have made them the hot new superstars on the health horizon.
Cool Mocktails are Hot!
They are colourful, they are fruity, they are sweet, they can be tangy, and overall, they are extremely refreshing, especially in a tiring scorching summer day.
Melon - Versatile to Beat the Heat
Low in calories and fat but high in essential vitamins, minerals and water content, melons are ideal choices to beat the heat. Add this versatile fruit in your diet and stay well nourished as it will keep you hydrated.
Summer Menu Fiesta
Whether you are in a mood to have a bountiful of fresh summer W produce or a fusion of Mexican Indian delights, or a fresh take on summer coolers, there is something for every palate in chefs' well-curated summer menus.
