Vuélvete ilimitado con Magzter GOLD

Vuélvete ilimitado con Magzter GOLD

Obtenga acceso ilimitado a más de 9000 revistas, periódicos e historias Premium por solo

$149.99
 
$74.99/Año
The Perfect Holiday Gift Gift Now

The C In CEO Stands For Culture

Fast Company

|

October 2017

Microsoft’s mind-set for transforming from a place full of know-it-alls to one filled with learn-it-alls.

- Satya Nadella

The C In CEO Stands For Culture

The CEO is the curator of an organization’s culture. Anything is possible for a company when its culture is about listening, learning, and harnessing individual passions and talents to the company’s mission. Creating that kind of culture is my chief job as CEO.

Microsoft’s culture had been rigid. Each employee had to prove to everyone that he or she was the smartest person in the room. Accountability—delivering on time and hitting numbers— trumped everything. Meetings were formal. If a senior leader wanted to tap the energy and creativity of someone lower down in the organization, she or he needed to invite that person’s boss, and so on. Hierarchy and pecking order had taken control, and spontaneity and creativity had suffered.

The culture change I wanted was centered on exercising a growth mind-set every day in three distinct ways. First, at the core of our business must be the curiosity and desire to meet a customer’s unarticulated and unmet needs with great technology. This was not abstract: We all get to practice each day. When we talk to customers, we need to listen. We need to be insatiable in our desire to learn from the outside and bring that learning into Microsoft.

Second, we are at our best when we actively seek diversity and inclusion. If we are going to serve the planet as our mission states, we need to reflect the planet. The diversity of our workforce must continue to improve, and we need to include a wide range of opinions and perspectives in our thinking and decision making. In every meeting, don’t just listen—make it possible for others to speak so that everyone’s ideas come through. Inclusiveness will help us become open to learning about our own biases and changing our behaviors so we can tap into the collective power of everyone in the company. As a result, our ideas will be better, our products will be better, and our customers will be better served.

MÁS HISTORIAS DE Fast Company

Fast Company

Fast Company

EMAIL IS BACK! IT NEVER REALLY WENT AWAY.

FIFTY YEARS IN, EMAIL HAS BECOME MORE ESSENTIAL THAN EVER—AND THE KEY TO UNLOCKING PERSONALIZED AI.

time to read

7 mins

Winter 2025 - 2026

Fast Company

Fast Company

RED WHITE & DENIM

LEVI STRAUSS & CO., THE MOST QUINTESSENTIAL AMERICAN BRAND, IS SUDDENLY HOLDING THE TORCH FOR AMERICA ITSELF.

time to read

13 mins

Winter 2025 - 2026

Fast Company

Fast Company

WHO'LL START THE RAIN?

RAINMAKER FOUNDER AND CEO AUGUSTUS DORICKO WANTS TO HELP DROUGHT-PRONE AREAS BY USING DRONES TO NUDGE CLOUDS INTO PRODUCING SNOW AND RAIN. HE'S GENERATING A STORM OF CONTROVERSY IN THE PROCESS.

time to read

16 mins

Winter 2025 - 2026

Fast Company

Fast Company

DEATH TO BORING CORPORATE GATHERINGS!

WANT A STRONG RETURN ON YOUR EVENT BUDGET? START FOCUSING ON VIBES.

time to read

2 mins

Winter 2025 - 2026

Fast Company

Fast Company

HOW ONE BIG IDEA CAN CHANGE EVERYTHING

SANDISK'S INNOVATION CULTURE IS MAKING AI MORE COST AND ENERGY EFFICIENT

time to read

2 mins

Winter 2025 - 2026

Fast Company

REAL INTEL ABOUT AI

NO, YOU'RE NOT HALLUCINATING: THIS ISSUE IS packed with fresh reporting about AI.

time to read

2 mins

Winter 2025 - 2026

Fast Company

Fast Company

CELEBRATING DIRT WHILE CHALLENGING TABOOS

DIRT IS GOOD FINDS NEW MEANING IN STAINS TO DRIVE BRAND ENGAGEMENT

time to read

2 mins

Winter 2025 - 2026

Fast Company

Fast Company

Untainted Love

Hinge is winning the dating game. Can it stay on top?

time to read

8 mins

Winter 2025 - 2026

Fast Company

Fast Company

CENTURIES OLD, FUTURE FOCUSED

LLOYDS BANKING GROUP'S BRAND REINVENTION PROVES THAT LEGACY CAN BE A LAUNCHPAD

time to read

2 mins

Winter 2025 - 2026

Fast Company

Fast Company

AI 20

These 20 technologists, entrepreneurs, corporate leaders, and creative thinkers are pushing artificial intelligence in unexpected directions.

time to read

20 mins

Winter 2025 - 2026

Translate

Share

-
+

Change font size

Holiday offer front
Holiday offer back