Vuélvete ilimitado con Magzter GOLD

Vuélvete ilimitado con Magzter GOLD

Obtenga acceso ilimitado a más de 9000 revistas, periódicos e historias Premium por solo

$149.99
 
$74.99/Año

Intentar ORO - Gratis

The C In CEO Stands For Culture

Fast Company

|

October 2017

Microsoft’s mind-set for transforming from a place full of know-it-alls to one filled with learn-it-alls.

- Satya Nadella

The C In CEO Stands For Culture

The CEO is the curator of an organization’s culture. Anything is possible for a company when its culture is about listening, learning, and harnessing individual passions and talents to the company’s mission. Creating that kind of culture is my chief job as CEO.

Microsoft’s culture had been rigid. Each employee had to prove to everyone that he or she was the smartest person in the room. Accountability—delivering on time and hitting numbers— trumped everything. Meetings were formal. If a senior leader wanted to tap the energy and creativity of someone lower down in the organization, she or he needed to invite that person’s boss, and so on. Hierarchy and pecking order had taken control, and spontaneity and creativity had suffered.

The culture change I wanted was centered on exercising a growth mind-set every day in three distinct ways. First, at the core of our business must be the curiosity and desire to meet a customer’s unarticulated and unmet needs with great technology. This was not abstract: We all get to practice each day. When we talk to customers, we need to listen. We need to be insatiable in our desire to learn from the outside and bring that learning into Microsoft.

Second, we are at our best when we actively seek diversity and inclusion. If we are going to serve the planet as our mission states, we need to reflect the planet. The diversity of our workforce must continue to improve, and we need to include a wide range of opinions and perspectives in our thinking and decision making. In every meeting, don’t just listen—make it possible for others to speak so that everyone’s ideas come through. Inclusiveness will help us become open to learning about our own biases and changing our behaviors so we can tap into the collective power of everyone in the company. As a result, our ideas will be better, our products will be better, and our customers will be better served.

MÁS HISTORIAS DE Fast Company

Fast Company

Fast Company

WHERE THE MARKETING SPORTS JOBS ARE

Here's everything you need to know about who's hiring at the teams, leagues, brands, agencies, and media companies powering one of the hottest fields in business.

time to read

4 mins

Fall 2025

Fast Company

Fast Company

PERSON to PERSON

Fast Company's invitation-only collective of mission-driven leaders explores how to reassert a human-centric approach, even amid Al's growing role in business.

time to read

1 min

Fall 2025

Fast Company

Fast Company

Ellie Takes Manhattan

LIBERTY MASCOT ELLIE THE ELEPHANT STOLE THE SHOW AS THE TEAM CELEBRATED ITS WNBA CHAMPIONSHIP.

time to read

2 mins

Fall 2025

Fast Company

Fast Company

THE BABY BLUEPRINT

Genomics startups like Orchid promise healthier children through advanced embryo screening. Do they deliver?

time to read

9 mins

Fall 2025

Fast Company

Fast Company

WALMART'S TIGHTROPE WALKER

As the retailer's chief merchant, Latriece Watkins is on one of the highest wires in business, balancing Walmart's upmarket move with a commitment to stay affordable.

time to read

6 mins

Fall 2025

Fast Company

Fast Company

ESPN CUTS THE CORD

ESPN chairman Jimmy Pitaro talks about the network's game-changing new streaming service, its big deal with the NFL, and his relationship with his boss, Disney chief Bob Iger.

time to read

10 mins

Fall 2025

Fast Company

INNOVATION BY DESIGN 2025

If you're worrying about the decline of human creativity in this age of machine-driven automation, spend some time perusing the following pages.

time to read

6 mins

Fall 2025

Fast Company

Fast Company

100 BEST WORKPLACES FOR INNOVATORS 2025

FOR THE SEVENTH YEAR, WE ASKED COMPANIES TO TELL US HOW THEY ARE CREATING CULTURES THAT EMBRACE INNOVATION NOT JUST AT THE TOP, BUT ACROSS THEIR ENTIRE ORGANIZATION. THESE 182 IMPRESSED OUR JUDGES THE MOST.

time to read

1 mins

Fall 2025

Fast Company

Fast Company

OFF TO THE RACES

Run for Something's Amanda Litman is minting candidates at scale.

time to read

6 mins

Fall 2025

Fast Company

Fast Company

STARBUCKS CEO BRIAN NICCOL

BUILT A REPUTATION FOR QUICKLY REVIVING FAST-FOOD EMPIRES. HE'S TRYING TO DO THE SAME FOR THE OFFEE GIANT BY REONNECTING THE BRAND WITH ITS ORIGINAL SOUL. BUT THIS TIME, CHANGE IS A SLOWER BREW.

time to read

16 mins

Fall 2025

Translate

Share

-
+

Change font size