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Soul Food
Fast Company
|October 2016
Kimbal Musk is sowing the seeds for a health revolution in Memphis.
Right around the time in 2014 that Memphis was named the most obese city in the U.S., a local philanthropist approached Kimbal Musk with an idea. If Musk, a social entrepreneur who runs the Kitchen, a farm-to-table restaurant group and nonprofit, could help overhaul the city’s food system, he’d supply the funds. It was a big ask: Memphis is defined by its abiding love for fried chicken and a rich barbecue culture; each summer, it hosts the largest pork-cooking contest in the world.
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