This french e-commerce platform is making your “vintage” iPhone cool again.
Society’s obsession with new gadgetry has wreaked havoc on the environment: Close to 50 million tons of toxic e-waste are generated each year, and the mostly Africa-based supply chains for cobalt and rare earth metals used in components are riddled with human rights violations and planet-damaging mining practices. The problem is exacerbated in part by the yearly parade of new models of smartphones, tablets, and wearables from tech giants such as Apple, Samsung, and Google, and all the marketing dollars put behind these launches. But as phones become more durable, more expensive, and less differentiated from previous iterations, French refurbished electronics marketplace Back Market is working to convince Americans that “new is not exciting,” says CEO Thibaud Hug de Larauze.
“There hasn’t been major innovation in smartphones in four years,” says Hug de Larauze, who uses a five-yearold iPhone 6 that would retail for about $200 on his site. “It’s mostly psychological, with advertising telling you that you need a new one.”
Esta historia es de la edición September 2019 de Fast Company.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición September 2019 de Fast Company.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
The World's 50 Most Innovative Companies - CAMPUS
FOR CREATING A NATIONAL ONLINE COMMUNITY COLLEGE
The World's 50 Most Innovative Companies - SOL DE JANEIRO
FOR DROPPING NEW FRAGRANCES AT AN INTOXICATING PACE
The World's 50 Most Innovative Companies - VANTA
FOR OFFER ING STARTUPS TOOLS TO TRUST BUT VERIFYIN THE AGE OF AI
The World's 50 Most Innovative Companies - PERPLEXITY
FOR LOCATING THE ANSWER TO THE PERENNIAL PROBLEMS OF WEB SEARCH
The World's 50 Most Innovative Companies - THE POWER BROKER
ITS CHIPS SPARKED THE AI REVOLUTION. NOW NVIDIA IS PUTTING THE TECH TO WORK ACROSS INDUSTRIES.
The World's 50 Most Innovative Companies - NATIONAL WOMEN'S SOCCER LEAGUE
FOR RESETTING THE VALUE OF WOMEN'S SPORTS
08 FOR WHOM THE BELL TOLLS
WITH A NEW CEO BEHIND THE COUNTER. TACO BELL IS FOLLOWING A FRESH STRATEGY FOR GLOBAL CULTURAL DOMINATION. ONE TACO TUESDAY AT A TIME.
Reimagining the ways we work and meet
As business leaders rethink their real estate footprint, they're embracing smaller, high-quality, amenity-rich spaces that are more focused on human connection.” In other words, Convene.
10 Trend
From the Most Innovative Companies | Plus 606 Honorees From Advertising to Video
The World's 50 Most Innovative Companies
"The 1920s, water went into a generator, and DC Power came out. Now electrons go into a generator, and intelligence comes out."