Are We Going Digital Forever?

The pandemic swiftly moved our world online. Once you discover the power of engaging your customers digitally, you won’t want to go back.

- By Adam Bornstein

Q My business has always depended on in-person interactions. Do I need to create a robust digital offering to survive?

—JERRY, ROCHESTER, N.Y.

COVID-19 ROCKED every aspect of work, life, and the work-life balance. The big question now is how well entrepreneurs can adjust and set up their businesses— not just for survival but also success.

Here’s one big part of that answer: The digital evolution we’ve experienced this year is here to stay. According to a McKinsey survey, 77 percent of consumers will continue using digital channels moving forward. That doesn’t mean your business needs to go fully virtual, or that you need to create online-only offerings, but it does mean you should embrace the opportunity to add digital solutions to your existing offering.

Embracing digital—now and forever—is a simple way to limit your future vulnerabilities and manage new competitors in the space.